Feiyang Yan
Lunar Year of Rabbit, 2022
Adobe photoshop, Adobe illustrator
This is a branding project for the 2023 Lunar New Year in Sydney. The project explores Eastern Traditional Culture and Aesthetics within a Western context. The overall design includes a series of posters introducing Lunar New Year events for 2023, a key visual, a series of Rabbit Year calendars, a map, and information design for mobile phones.
Feiyang Yan is completing a Bachelor of Design degree at UNSW Art and Design. She also works as a freelance graphic designer outside the university. She emphasizes music and cultural symbols in various communities. Her curatorial practice aims to rebrand the cultural image of the Lunar New Year in Sydney. Additionally, she has a keen interest in digital art, classical music, and sustainable development goals. She intends to cultivate strong relationships within diverse networks and showcase her professional skills among multidisciplinary designers.
