Haiaiel Perez
Beholder, 2023
Haiaiel Perez is a graphics and interactions designer who uses the visual aspect as the primary means of communication. Her objective is to venture into a project that leverages her design skills and pushes the boundaries of what is achievable within this realm.
Throughout her academic and professional journey, Haiaiel has been fortunate to discover her passion for design and nurture her innate artistic talents. As she continues to refine her skills and seek her place in the design industry, she remains hopeful about the possibilities ahead. Haiaiel is eager to share her unique vision and contribute to the design world, recognising that her designs and creations have always been a source of inspiration and personal fulfilment. She draws inspiration from design visionaries like Dieter Rams and Massimo Vignelli, who have shaped her appreciation for timeless and functional design principles.
Beholder, a makeup brand and service, emerges as a response to the global issue of design inaccessibility, affecting 4% of the population with low vision and colour blindness. With a primary focus on inclusivity, Beholder caters to those with deuteranopia and visual impairments, striving to create an empowering beauty experience. The brand’s identity highlights inclusivity through Braille, high-contrast colours, and legible typography. The makeup assistant app sets Beholder apart by providing creative freedom and support for makeup applications. The marketing campaign titled 'True Colours', featuring ‘Beauty Through A Different Lens’ and ‘Colour Code’ poster designs, fosters empathy and celebrates diversity. In essence, Beholder redefines the accessibility of the beauty industry, empowering individuals to express themselves through makeup.
