Matthew Tsang
AirGuide, 2023
Digital app prototype
Matthew Tsang is a graphics and interaction designer driven by a passion for enhancing people’s lives through digital innovation. In response to the escalating stress of air travel, Matthew created AirGuide — an immersive solution that simplifies the airport experience.
AirGuide presents a seamless journey by breaking down the complexities of airports into easy-to-follow steps, fully customisable to cater to any accessibility needs. At its core lies a unique visual identity inspired by the distinctive architecture of airports worldwide. Elevating the user experience further, the app’s interface dynamically adapts, mirroring the environmental colours of each airport — think the calming blues of Sydney or the vibrant reds of Berlin.
Matthew follows a user-centric approach that empowers travellers with real-time information throughout their airport journey, eliminating the hassles and uncertainties associated with air travel. Say goodbye to airport stress and embrace a seamless journey with AirGuide.
