Fufang Deng

My interdisciplinary practice explores how traffic accidents and casualties can be reduced through visual impact and packaging design. I combined graphic visual design with a desktop hand-shred calendar in front of the car to remind drivers to drive safely every day to address road safety challenges. My design breaks the boundaries of traditional traffic safety propaganda through intuitive and impactful visual elements, aiming to improve drivers' safety awareness through daily interactions, thereby reducing the occurrence of accidents.