Katrina Pincaro

I am an interdisciplinary designer, communicator, and conceptual thinker with a passion for people, purpose, and process. Informed by my studies in public relations and advertising, I use my specialisations in Graphic and Interaction design to explore how media communications create meaning and shape our understanding of the world. In a world where you automatically passively scroll your phone, my project ‘Pay Attention’ invites users to actively reclaim their attention. By highlighting the exploitative tactics of digital platforms, this interactive social card game encourages players to value their attention and to be more aware of how their focus is manipulated.