A&D ANNUAL 2021

Karen Leung

Karen Ka Wing Leung is a designer from Hong Kong who always loves to integrate her culture into her work. She does not only focus on the aesthetics of her design, but considers how design can bring significant messages to target audiences. Her recent project ‘Express 3’ is a vending machine, aiming to help and improve the problem of taking meals to the underprivileged in society during the pandemic. As she has studied advertising, Karen understands the importance of communicating messages and bring benefits through her design. Her works are mainly digitally based, combining graphics, typography and colours in a minimal yet effective way to communicate messages clearly.