A&D ANNUAL 2021

Caroline Lee

Caroline Lee's project stems from her experience as a foster carer for rabbits. It examines the commodification of animals in the pet industry, as evidenced by domestic rabbits' high death and abandonment rates, and their complex historical and cultural role in society as commodities such as pets, livestock, pests, and vivisection. It investigates how visual design activism can alleviate neglect of pets such as rabbits caused by the animal commodification mindset in Australia, thereby reducing overpopulation and casual cruelty. The designs are informed by the 'disruptive aesthetics' of design activism and include a multifaceted activity book to educate and prepare potential pet rabbit owners aged 8–12 while advocating for welfare and rescue. The design outcomes lead potential rabbit owners through letters, a diary, and a journal workbook from a personified real rescue rabbit, supplemented by stickers and postcards to spread awareness. The design attempts to elicit empathy, appealing to design activism’s aesthetic potential to relate behaviour and emotions. The journal encourages reflection and 'activism challenges' with decision-making adults, allowing subtle revelations leading users to make informed decisions. The anthropomorphism helps the serious message appeal to a younger audience, normalising proper rabbit welfare for future generations.