Jisun Lee's project responds to the United Nation's Sustainable Development Goal 12 'Sustainable Consumption and Production', by delivering true meanings behind the texts of clothing labels to millennial consumers, helping people to avoid 'greenwashing'. Many fashion brands claim and highlight a sustainable policy; however, their core purpose is not as sustainable as it advertises and ends up misleading consumers to increase the company's profit. This project produces a complete experience that adapts to the sustainable lifestyle, providing an instant clothing label analysing system for helping consumer decisions, guided by the advice given in a simple and comprehensible manner.
