A&D ANNUAL 2022

Morgan Mamouney

Sufficient Femininity' explores the leadership gap in the Australian Parliament. Sociologists have attributed the gap to public perceptions of femininity which is seen to play a detrimental role in the representation of women in politics. This design research investigates how graphic design can advocate against gender bias and sexism in contemporary Australian politics. This poster series challenges patriarchal structures through showcasing provocative slurs and harmful stereotypes, documented in the media from real-life exchanges. The design aims to disrupt the ideologies of systematic sexism through a poster series that shocks and confronts the viewer with aggressive typography and bold imagery, calling out the culture of misogyny in Australia.