A&D ANNUAL 2021

Yun (Miranda) Li

Yun (Miranda) Li is a Sydney-based digital product designer with a business administration and human-centred design background. Miranda’s most recent design project, ‘A Journey Towards Freedom’, aims to raise awareness about emotional intimate partner violence (IPV) and promote lasting behavioural change when it comes to empathising with emotional IPV victims.The project is inspired by the IPV Victim 5-Step Change Model, originally a medical model for professional counselling. The project reconceptualises the model and turns it into a moving image, assisting with visual and auditory hints, and the potential of adapting into an interactive VR experience. The project disrupts the conventional forms of domestic violence campaigns and deepens audiences' understanding of emotional IPV after an immersive experience.