A&D ANNUAL 2021
Claire Metcalfe
The year 2020 marked a rise in Instagram wellness influencers using feminine-coded aesthetics to spread COVID-19-related conspiracy theories. Informed by inoculation theory, 'Trust Me?' is a digital game designed to equip social media users with the critical thinking skills to assess the trustworthiness of online information. In a simulated social media feed, players are exposed to fictional wellness posts and are invited to choose responses from the options provided. Points are awarded for choosing options that demonstrate logical thinking. Upon completing the game, players can share an infographic on social media about acquired skills such as checking the author, tone, and online information source. Developed through UX design and collaborative, reflective practice methods, the game's visual identity is designed to appeal to young women who are significant participants in the online wellness community. By pre-exposing individuals to common methods used to spread misinformation, 'Trust Me?' is an engaging alternative to other fact-checking tools which are limited in scope in the face of high volumes of rapidly spreading misinformation. 'Trust Me?' shows social media users that they have the power to make their own informed choices about the trustworthiness of online information as well as demonstrating the critical thinking skills required.
DegreeBachelor of Design (Honours) / Bachelor of Media (PR & Advertising)DisciplineGraphics, Cross MediaWebsiteclairemetcalfedesign.comInstagram@clairemetcalfedesignEmailclairemetcalfedesign@gmail.com