Cindy Gao

Cindy Gao’s work explores how design can bring visibility to under-represented music genres. ‘ECHO’ is a digital platform re-imagining music discovery and experiences for these genres. As a response to the oversimplification and commercialisation of diverse music cultures, ‘ECHO’ creates a space for interactive archives where each genre is represented through its own unique visual identity and curated content. The project engages with music beyond passive listening through visual, motion, and interaction design. The vision for ‘ECHO’ is a continually evolving space for discovering music that echoes beneath the mainstream.