Priscilla Lau

Priscilla Lau’s project ‘AWOO’ creates a cohesive visual system that embodies the playful intersection of pet love and environmental responsibility. Her brand identity work responds to the growing demand for eco-conscious retail experiences in the pet industry, developing a quirky, inclusive identity that makes sustainability approachable and engaging for pet owners. The exhibition presents Priscilla's full brand development process, from logo design, colour palette, typography systems, and brand applications. This final project illustrates how thoughtful brand identity can inspire community building around sustainable pet ownership while promoting circular economy principles.