Riya Mary Mathew

Riya Mary Mathew’s design practice focuses on reimagining brand identities through playful storytelling, engaging visuals, and user-focused design. Her rebranding of the Kangaroo Valley Craft Beer & BBQ Festival transforms its retro, masculine identity into a vibrant, fun, and inclusive community celebration. Using a comic-inspired visual style and a lively mascot that everyone can connect with, she brings warmth and accessibility to the festival’s identity. Drawing on research and design thinking, Riya redesigned the website flow and crafted a brand system that extends across kiosks, social posts, and festival communications. Her approach makes design feel inviting and memorable, showing how thoughtful creativity can spark joy, connection, and a stronger sense of belonging.