Vi Lam

The ‘Formalising Fashion’ collection translates the confidence of wearing a suit into the daily lives of Gen Z women, encouraging authentic and bold fashion choices. It responds to ‘tall poppy syndrome’, an Australian phenomenon where people are criticised for standing out or striving for success. This phenomenon discourages genuine self-expression, which is magnified by Gen Z's idolisation of nonchalance. Using structure and layering, the collection features modular and androgynous garments to encourage play and experimentation in fashion.

Express yourself for yourself. Formalise your fashion.