Xinpin Cai

'Echoed Voice' is an interactive media work exploring the rise and fall of a fictional public figure, Daniel. Through a news-style website, visitors navigate conflicting stories, from praise of his genius to scandals and rumours. Alongside the website, fan-made merchandise and a symbolic 'media sceptre' are displayed, representing both loyalty and control. Background music and broadcast voices create a solemn atmosphere, guiding audiences to reflect on how fame is constructed, consumed, and dismantled. The project highlights the fragile nature of celebrity culture and invites viewers to question their own role in shaping media narratives.